If you need our strapline please send your request including required file format and where it will be used to marketing@princes-trust.org.uk. Do not send a separate follow up email to individual team members.

Our logo and strapline exclusion zone

When it comes to spacing, we use half the width of our Chevron so that our strapline can stand out.

Strapline Colours

Use the strapline lockup in Master Red or Black when placed on a white background. (Fig. 01 & 02)

Use the strapline lockup in White when placed on a coloured or photographic background. (Fig. 03, 04 & 05)

When to use the strapline

If your piece of communication features a logo device WITHOUT the feathers logo, you may use the strapline on the same page / layout.

If your piece of communication features a logo device WITH the feathers logo. Do not use the strapline.

Strapline and our Chevron

We can include the Chevron in our Start Something strapline WITHOUT our logo. This combination is only used for campaigns when the strapline acts like a headline.

We NEVER use both our logo and Chevron at the same time within the Start Something strapline.

We love hearing your feedback and suggestions for our Brand Guide.

We’ve simplified and updated parts, and we're working on further improvements. If you see something you like or something that isn't working, let us know via this feedback form (Click link) so that we can keep making the guidance better.