Our Visuals
Co-branding approach
In this section you will find an overview of our key messages along with a more detailed breakdown for how we relate these to young people and supporters.
Our key messages
Who We Are Here For
• We are here to support young people from the UK’s most disadvantaged communities and those facing the greatest adversity.
• We support young people who are unemployed or struggling in their education.
• We believe that every young person deserves the chance to succeed, no matter what their background and despite any challenges they may be facing.
• Many of the young people supported by The Trust are in or leaving care, facing issues such as homelessness, poverty, mental health problems, or have been in trouble with the law.
Young People
We know how hard it can be to get started in life, but whatever challenges you’re facing, if you’re aged 16 to 30 and want to find a job or start a business, The Prince’s Trust is here for you.
We run loads of free courses, enterprise programmes and mentoring initiatives all over the UK that could help you to build your confidence, develop your skills or start your career. There really is something for everyone.
You’ve got potential, and we’ve got your back. We can help you to work out your next steps together.
It’s OK if you don’t have everything figured out yet – we can help you to explore different career options and get on a path to success.
Don’t give up – and we won’t either.
You’ve got the spark. Ignite it.
Your time to start something starts now.
Talk to our youth support workers online to uncover your next steps. Search ‘Prince’s Trust’, explore our free courses and live chat with someone now. Alternatively, you can call 0800 842 842.
For individual supporters (including volunteers, event participants, etc):
Be there for young people.
Our practical courses support those aged 11-30 to develop the skills and confidence they need to move towards employment.
The Prince’s Trust supports young people who have faced disadvantage and adversity to develop the confidence and skills they need to move into work, education and training.
Our courses are delivered in schools and colleges, with our trusted partners or by own frontline staff. We help young people to develop essential life skills, work readiness and give them access to job opportunities, all with the goal of supporting them towards securing work that can lead to a more stable, fulfilling life.
We support young people who need our help the most, including those from disadvantaged communities and those facing the greatest adversity; and, in doing so, help tackle social inequalities and barriers to social mobility.
We will strive to maximise our impact, supporting at least three quarters of the young people we help into positive outcomes such as jobs, training, education and enterprise; and continue to be there for those who need additional, longer-term support.
Young people starting their working lives today have faced an unprecedented and complex set of barriers, including disruption to their education and training, social distancing impacting their family life and friendships at a key development stage in their lives, and an unstable jobs market.
For many young people, the future was already uncertain. Now, having missed out on vital education, training and job opportunities, millions are at risk of being left behind.
For those who were already vulnerable - facing mental health issues, challenges at home or at school, or even homelessness - they see no way out. You can help them break the cycle and start something new.
The transition from childhood to adulthood can feel impossible for many young people. Those facing disadvantage or adversity often find the odds stacked against them and the pandemic has only exacerbated the challenges young people face, with 700,000 more children now growing up in poverty than in 2012.
Growing up in disadvantaged household greatly affects your life chances; you are more likely to suffer low levels of wellbeing and earn less than your privileged colleagues and less likely to secure a professional job. Between the ages of 18 – 24 you are also twice as likely to be unemployed.
Experiencing long-term unemployment can have a devasting effect on your life with 65% of young people agreeing in a recent report that the longer they are jobless, the worse they feel about themselves. Research shows that unemployment early in working life can leave “scars” in the form of longer periods of joblessness throughout your life, or lower earnings decades into the future.
We are seeing inequalities between young people across the country widening, with those who were already facing disadvantage pushed further away from support. With your help, we can tackle inequality and the cycle of youth unemployment and poor mental health.
We are aiming to help more young people from the UK’s most disadvantaged communities, more young people from Black, Asian and other ethnic minority backgrounds or groups, and more young women.
We cannot ignore the financial landscape left behind by the pandemic, which has created a very uncertain fundraising environment. Your donation(s) will enable us to continue our vital work and reach those young people who need us most.
Today, the work of The Prince’s Trust helping young people build confidence and skills, for jobs and training, is more vital than ever.
We’ve been working with young people since 1976 and we’ve supported more than 1,000,000 young people to date.
As a charity, we rely on your donations and support. At this critical time, any amount could make a huge difference - between success and failure - between hope and despair. You could be the turning point for a young life.
What know we do works but none of it is possible without your generous support. Join us and help thousands of young people the chance of creating a better future.
As a charity, we rely on donations. Here are some examples of messages about where the money is going:
- Your donation could be the turning point for a young life.
- Your donation could be the turning point for young lives across the UK.
- Your donation will give a young person a chance in life.
- Your donation will give a young person the chance they deserve.
- Your donation will change a young person’s life.
- Your donation will help to fund our teams of youth support workers, who work tirelessly to help young people across the UK
For those not giving money, but volunteering time or taking part in events, you could say:
- You could be the turning point for a young life.
- Your support could be the turning point for young lives across the UK.
- Your support could give a young person the chance they deserve.
- Your support will change a young person’s life
For businesses, government and other partnerships:
Be there for young people.
Our practical courses support those aged 11-30 to develop the skills and confidence they need to move towards employment.
The Prince’s Trust supports young people who have faced disadvantage and adversity to develop the confidence and skills they need to move into work, education and training.
Our courses are delivered in schools and colleges, with our trusted partners or by own frontline staff. We help young people to develop essential life skills, work readiness and give them access to job opportunities, all with the goal of supporting them towards securing work that can lead to a more stable, fulfilling life.
We support young people who need our help the most, including those from disadvantaged communities and those facing the greatest adversity; and, in doing so, help tackle social inequalities and barriers to social mobility.
We will strive to maximise our impact, supporting at least three quarters of the young people we help into positive outcomes such as jobs, training, education and enterprise; and continue to be there for those who need additional, longer-term support.
Young people starting their working lives today have faced an unprecedented and complex set of barriers, including disruption to their education and training, social distancing impacting their family life and friendships at a key development stage in their lives, and an unstable jobs market.
For many young people, the future was already uncertain. Now, having missed out on vital education, training and job opportunities, millions are at risk of being left behind.
For those who were already vulnerable - facing mental health issues, challenges at home or at school, or even homelessness - they see no way out.
We are seeing inequalities widening between young people across the country, with those who were already facing disadvantage pushed further away from support. With your help, we can tackle inequality and the cycle of youth unemployment and poor mental health.
We are aiming to help more young people from the UK’s most disadvantaged communities, more young people from Black, Asian and other ethnic minority backgrounds or groups, and more young women.
The transition from childhood to adulthood can feel impossible for many young people. Those facing disadvantage or adversity often find the odds stacked against them and the pandemic has only exacerbated the challenges young people face, with 700,000 more children now growing up in poverty than in 2012.
Growing up in disadvantaged household greatly affects your life chances; you are more likely to suffer low levels of wellbeing and earn less than your privileged colleagues and less likely to secure a professional job. Between the ages of 18 – 24 you are also twice as likely to be unemployed.
Experiencing long-term unemployment can have a devasting effect on your life with 65% of young people agreeing in a recent report that the longer they are jobless, the worse they feel about themselves. Research shows that unemployment early in working life can leave “scars” in the form of longer periods of joblessness throughout your life, or lower earnings decades into the future.
We cannot ignore the financial landscape left behind by the pandemic, which has created a very uncertain fundraising environment. We need funding to enable us to continue our vital work and reach those young people who need us most.
Government, businesses and charities need to work together to give young people the lifeline they need into jobs and training. We must act now to prevent a lost generation.
The Prince’s Trust is there to help give young people hope in the face of disadvantage and adversity, supporting them to build confidence, develop skills and find work. Any donation you make could make a huge difference - between success and failure - between hope and despair.
The youth charity was founded in 1976 by HM King Charles III, formerly HRH The Prince of Wales, and has helped 1,000,000 young people to date, giving them the skills and confidence to change their lives.
Our youth support workers provide crucial support to those who need us most on their journey from education to employment.
We help bridge the gap from school into working life.
In the decade up to 2016, The Prince’s Trust had returned an estimated £1.4 billion in value to society, with a value of more than £400m attributed to helping young people into employment.
The Prince’s Trust gives young people who have faced disadvantage and adversity the practical and financial support they need to get into work and stabilise their lives.
Over the last five years, three in four young people supported by The Prince’s Trust moved into work, education or training after completing one of our programmes.
We know what we do works. Join us and help thousands of young people the chance of creating a better future.
Longer copy by audience
In this section there is some longer copy to build on the short key messages in previous sections. First there is some general copy suitable for all young people, then you can find messages split out for different young person audiences.
General copy for young people
We know how hard it can be to get started in life, but whatever challenges you’re facing, The Prince’s Trust is here for you for as long as you need us. We believe in you. You’ve got the talent to get where you want to be. You’ve got what it takes to achieve great things. And we’ve got your back to support you through even the most difficult of times.
A million young people have started something with The Prince’s Trust, becoming health workers, sports coaches, youth workers, fashion designers, builders and business owners. Could you be next?
Want to work out what you’re passionate about and gain confidence to start your career? On our free courses, you’ll get help from mentors, make new friends, meet potential employers and achieve things you never thought possible.
We know it won’t be easy – there may be barriers to break through and moments you feel like giving up – but you’ve got what it takes to get where you want to be.
More detail:
The pandemic has affected everyone in one way or another, but we know that it has had a particularly big impact on young people. Having missed out on education and job opportunities, the pressure is immense, but we also know it was already tough starting being young. Huge expectations, endless exams, the 24/7 pressure to be “perfect”, negative stereotypes…the list goes on. All of these things can make the world seem like a pretty overwhelming place and you can start to lose hope for the future. While we can’t claim to make all these things go away, we will help you break free from the doubts, push out the negativity and focus on what YOU want to do and what YOU are capable of. You’ve got this.
You may need some work experience, help building your confidence or some support working out what your interests and talents are. Whatever barriers you’re facing, we know you’ve got what it takes, and we can help you get there.
We help young people who are unemployed, need a confidence boost or are facing other challenges in their lives. We can help you move forward, no matter where you’re from or what you’re going through.
Fancy working for yourself, setting your own hours and doing something you’re passionate about? Through The Prince’s Trust, you can apply for funding to get your idea off the ground, as well as getting long-term support from a mentor. Our mentors have loads of experience in business – you’ll be able to bounce ideas off each other and discuss any problems or issues you’re having along the way.
We’ve helped thousands of young people become self-employed. Could you be next?
On our courses, you can:
- Explore your skills and interests to find out what you’re really capable of.
- We have a range of courses to help you – whether you need a confidence boost or help finding employment.
- Get the chance to wow employers and learn from people who’ve already worked at organisations like the NHS.
- Find funding and mentors to help you start your own business. You can become your own boss and do something you’re passionate about.
- Start and run your own volunteering project to benefit your local community.
- Have a go at football coaching, games design and coding, product design or music production
For hardest-to-reach young people:
Our courses are 100 per cent free and won’t affect your benefits.
Our friendly team will help you work out what you’re passionate about and what your talents are. You’ll gain loads of confidence and we can even introduce you to employers looking to offer jobs.
We know it won’t be easy – there may be barriers to break through and moments you feel like giving up – but we can help you get where you want to be. We’ll go at a pace that suits you. Don’t forget, small steps can still be big leaps if you’re moving forward.
We help young people who need a confidence boost, those who are unemployed or facing other barriers in their lives. We can help you move forward, no matter where you’re from or what you’re going through.
For young people “looking for structure”:
A million young people have already started something with The Prince’s Trust, becoming health workers, sports coaches, youth workers, fashion designers, builders and business owners. Could you be next?
You may already be super-confident and just in need of some work experience. Or you may need help working out what your interests and talents are. We’re not here to change your life, just to help you get more from it. We know you’ve got what it takes, and we can help you get there.
On our courses, you’ll get the chance to wow potential employers and learn from people who’ve already worked their way up at companies like ASOS, Disney, the NHS and M&S.
For potential entrepreneurs “in need of a spark”:
We’ve helped thousands of young people become their own boss. Could you be next?
Fancy working for yourself, setting your own hours and doing something you’re passionate about? Through The Prince’s Trust, you can apply for funding to get your idea off the ground, as well as getting long-term support from a mentor.
Our mentors have loads of experience in business – you’ll be able to bounce ideas off each other and discuss any problems or issues you’re having along the way.
For “nudge into work” young people:
A million young people have already started something with The Prince’s Trust, becoming health workers, sports coaches, youth workers, fashion designers, builders and business owners. Could you be next?
You may already be super-confident and just in need of some work experience. Or you may need help working out what your interests and talents are. We’ve got 45 years’ experience helping young people progress.
On our courses you’ll get the chance to wow potential employers and learn from people who’ve already worked their way up at companies like ASOS, the NHS and M&S.
You can also apply for funding and a business mentor if you want to become your own boss. We’ve helped thousands of young people start working for themselves. Could you be next?
Copy by theme
In this section, you will find basic, high level messaging split out by theme, including things like ‘education’, ‘impact’, ‘employability’ etc. It doesn’t take specific audiences into account but provides a useful basis for talking about each topic.
Education
Here is some copy describing our work in the education space:
Delivered by schools as well as in Prince’s Trust youth centres, Prince’s Trust Education is a flexible learning programme for 11 to 25-year-olds in school or college. It offers young people an inspiring alternative curriculum focused on key skills for life, employment and enterprise. Enrichment activities bring in a network of relatable mentors to develop aspirational career planning. The range of modules enable a tailor-made course approach to meet varying requirements from young people and schools, including reaching educational potential, reducing risk of exclusion, and improving chances of stepping into sustainable employment. A youth work approach facilitates development in problem solving, team work and communication among other core skills.
Here is a case for support for our work in the education space:
Early intervention in education is key to improving life prospects, but too many young people in the UK leave education ill-prepared for adult life and the world of work.
Young people growing up in the most disadvantaged areas of the UK and from some ethnic groups or communities suffer the greatest disparity in educational attainment and future employment outcomes. These young people have also been hit hardest during the pandemic, losing the most learning time – with a knock-on impact on wellbeing and aspirations.
The Prince’s Trust works with hundreds of schools, colleges and alternative education settings serving the most disadvantaged areas of the UK. We connect young people with relatable role models and prepare them to leave education with key skills for life, confidence in their potential, and strong foundations for future career pathways, whether employed or self-employed.
Employability
Here is some copy describing our work in the employability space:
Our employability programmes give young people the vital first-hand training and experience they need to secure entry-level roles across a range of employment sectors.
The programmes are delivered in partnership with employers and training providers. We work with different sectors from hospitality and retail to technology, healthcare, security and logistics and a critical part of our success is ensuring young people have the chance to apply for job outcomes on completing the programme.
Here is a case for support for our work in the employability space:
Young people’s employment has been the worst affected by the pandemic, with under 35s accounting for 80% of jobs lost in the first year.
Unemployment at an early age can be devasting with scarring effects such as joblessness and low earnings being felt decades later. For those who are disadvantaged, the impact is even greater as they are more likely to be unemployed, suffer low levels of wellbeing and earn less.
Our employability programmes give ‘work ready’ young people aged 16 to 30 the opportunity to develop sector-specific skills and experience to enable them to move into sustainable jobs.
We have an unrivalled network, through which we help young people secure fulfilling employment with some of the UK’s biggest brands. Since 2009, almost 25,000 young people have completed these programmes and in 19-20, 60% of participants secured job outcomes with help from 2,500 corporate volunteers.
Foundations for Work
Here is some copy about our Foundations for Work programmes:
Our Foundations for Work programmes are designed to engage 16 to 25-year-olds who face multiple and complex challenges and are furthest from the jobs market. Whilst the programmes vary in length, we offer tailored, intensive support depending on the young person’s needs and work with them on developing skills such as confidence, motivation and teamwork, which will equip them for the future and help them move closer to – or into – employment, education or training.
Here is a case for support for our Foundations for Work programmes:
Those furthest from the jobs market are in danger of being left behind. They require more intensive support due to multiple challenges they are experiencing and because of low levels of wellbeing, or a lack of qualifications or work experience they continue to struggle in an increasingly competitive jobs market.
Our programmes appeal to these young people because they are engaging and practical. They are designed to help them build up their confidence and motivation so they can start to build a pathway towards employment irrespective of their challenges. Our youth support workers and mentors provide pastoral support, as well as encourage them to develop core skills such as confidence, motivation, communication and teamwork. This can be truly transformational and start young people on a journey towards sustainable employment.
Enterprise
Here is some copy about our Enterprise programme:
The Enterprise programme helps young entrepreneurs to explore if self-employment
could be for them. Enterprise offers training, mentoring and funding to help young people
generate and test business ideas, write business plans, and ultimately start their own business.
Here is a case for support for our enterprise-related work:
The rates of entrepreneurial activity among young people in the UK have more than doubled since 2000 and because of the pandemic, thousands more have turned to self-employment as a way out of unemployment.
Our new virtual model has enabled us to reach young people at a time of significant need for the programme who might previously have missed out on our support, including those unable to leave the house or living in rural areas.
Our Enterprise programme has been successfully delivered throughout the UK since 1983, supporting over 5,000 young people each year. However, the world is changing quickly and we need to continue adapting our offer so it remains accessible and relevant, so thousands more can create a better future through self-employment.