Our lockup devices are always simple and incorporate our core visual brand elements – our fonts, Master Red colour and Chevron, which can be used either upwards or forwards, depending on space available.

Using those ingredients ensures that our lockup devices:

· Look and feel part of our brand whilst helping to maintain and increase our brand recognition with the public.

· Are clearly identifiable as visual assets belonging to us and not someone else.

What are lockup devices used for?

We have lockup devices for some of our flagship products, events and initiatives.

We do not have a lockup device for every Prince’s Trust owned product or event. During our rebrand back in 2020 it was identified that we had too many logos and identities which were diluting our brand and confusing our audiences, at that point it was decided that a highly strategic approach was necessary and no new lockup devices are to be created.

Lockup device colours

Our lockup devices can only be used in Master Red, White and Black. Under no circumstance should the colour of a lockup device be changed to match the brand colour palette of a partner.

Lockup device arrangements

Our lockup devices should always consist of the smallest number of words possible.

A lockup device that runs over three lines should only be used if absolutely necessary, ensuring that the words are as short as possible. An example is 'Palace to Palace' this lockup runs over three lines but the words are short.

A single line or 2 line lockup device is preferred as it allows the lockup to remain readable at smaller sizes.

Lockups with our logo vs lockups without

Our lockups devices can be used with and without our feathers logo.

Need to explain when it appears with feathers and when without

Please read below to discover which lockup device might be appropriate for you to use. If you need access to an existing lockup device, please contact marketing@princes-trust.org.uk

Don’t forget, if in doubt about which lockup device to use or send to a partner the lockup devices under the ‘Advocacy’ category are the safe options!

Advocacy

Shared with supporters and partners to recognise their commitment to help us achieve our goals.

1. Raising funds for The Prince’s Trust

2. In partnership with The Prince’s Trust

3. Proud to support The Prince’s Trust

Ambassadors & patrons

Used for long standing ambassador networks, patrons, and celebrity ambassadors.

1. Proud to be a patron

2. Proud to be a platinum patron

3. Women Supporting Women

4. Enterprise Fellowship

5. Enterprise Network

Campaigns

Used for large-scale campaign moments that take place yearly and raise substantial awareness and/or funds.

1. Change A Girl’s Life

2. Change A Girl’s Life Raising funds for The Prince’s Trust

Endorsement

Used for showing our endorsement of corporate partners and delivery partners whose initiative/s support our goals.

1. Proud to support

Events

Used for flagship fundraising and awareness events that take place yearly.

1. Future Steps

2. Palace to Palace

3. Invest in Futures

4. Partnership Awards

5. Prince’s Trust Awards

Fundraising

Used for fundraising activity and fundraisers connected to fundraising initiatives that are not events.

1. RISE

2. RISE Raising funds for The Prince’s Trust

3. Million Makers

4. Million Makers Raising funds for The Prince’s Trust

Internal platforms and networks (Internal use only)

Used for internal facing platforms and our EDI network.

1. Talent Community

2. The Loop

3. People Loop

4. PT Perks

5. Trust Talk

6. Marketing Hub

7. Pulse

8. Go Green

9. PT Dawn

10. PT Gen

11. PT Can

Programmes

Used to formalise and quickly identify our core programmes for young people.

1. Team

2. Achieve

3. Enterprise

4. Enterprise Challenge

5. Explore

6. Development Awards

7. Get Hired

8. Get Into

9. Get Started

10. Mosaic

11. Ant & Dec’s Making it in Media

12. Get Started with Boxing with Nicola Adams

We love hearing your feedback and suggestions for our Brand Guide.

We’ve simplified and updated parts, and we're working on further improvements. If you see something you like or something that isn't working, let us know via this feedback form (Click link) so that we can keep making the guidance better.