Our Brand

Our values, mission, vision and ambition

Values



Approachable – We are open minded and value diversity

Non-judgemental – We focus on the potential not the past

Inspiring – We lead by example

Empowering – We enable positive change

Passionate – We are absolutely committed to supporting young people



Mission


To help young people transform their lives by developing the confidence and skills to live, learn and earn.




Ambition



Our ambition over the next five years is to give more disadvantaged young people the opportunity to create a better future through employment, education and enterprise.



Vision


Every young person should have the chance to succeed.