Our icons are easily recognisable, and understandable symbols that represent ideas, objects, and actions. Our icons are used at small sizes to represent an action, direct, simplify communication, draw attention to information and aid wayfinding.

With icons less is more which is why we keep our icons in their simplest form. This ensures good readability at small sizes.

Our Icon Set

We currently have ten icons in our core set, which represent each of our main offerings.

Our icons can be easily used in multiple formats such as infographics, landing pages, social media posts, newsletters, and presentations.

Icon Usage

The minimum size for icons is 48px wide.

We avoid using generic stock icons with all our icons drawn from scratch following the guidelines below.

Icon Colours

Our icons appear in one colour at a time using a simple keyline. We only use four colours, Master Red, Royal Blue, Dark Grey and White. When the icon sits on a dark background use a White.

PT Master Red

Hex #CC0033

CMYK 0, 100, 66, 18

RGB 204, 0, 51

Pantone 199

PT Royal Blue

Hex #1E1964

CMYK 100, 95, 0, 5

RGB 1E1964

Pantone 2746

PT Dark Grey

Hex #323232

CMYK 0, 0, 0, 90

RGB 50, 50, 50

Pantone Cool Grey 11

White

Hex #FFFFFF

CMYK 0,0,0,0

RGB 255, 255, 255

We love hearing your feedback and suggestions for our Brand Guide.

We’ve simplified and updated parts, and we're working on further improvements. If you see something you like or something that isn't working, let us know via this feedback form (Click link) so that we can keep making the guidance better.