Our visuals

Overview

Seven ingredients help to make our brand stand out from the crowd: 



These all work together and support each other. 


The ingredients should be applied in a way that allows our communications to be as inclusive and accessible as possible.

Your role 

  1. Use the Brand Guide and tools available.  
  2. Encourage your team to use the Brand guide. 
  3. Regularly ask your team if they need support and signpost to the support available. 
  4. Use the Creators’ Space (Click link) and templates (Click link) on The Loop which gives guidance on accessibility across the most frequently used content types. 
Logo and lockup devices

To request access to existing logo and lockup device files please send your request to marketing@princes-trust.org.uk  along with an explanation about where it will be used and what file type you need.

Do not send a separate follow up email to individual team members.  


Before our brand refresh (Spring 2020), The Trust had more than 100 logos and devices. It was identified that such a large number of identities were diluting the impact of our master brand and confusing our key audiences, it was therefore decided we needed to move away from this fragmented approach. We need to embrace a highly strategic approach to logos and device creation to sustain and protect our brand value. 


We understand that there are logos from the past that we need to keep, but we have decided not to make any new lockup devices. This is because we want to focus on strengthening our brand recognition and value in our most unique and important asset. 

Fonts 

Our brand fonts are licenced and therefore we must pay for them. The fonts are available to a limited number of staff. They should not be shared on email with anyone, even internally. 

 

If you think that you need access to the brand fonts, please put your request in writing to IT via the ServiceNow portal and it comes through to Head of Marketing for approval.  

 

Suppliers and creative partners are expected to purchase these – links can be found here but note they only need to buy specific fonts rather than the whole font family which sometimes works out more expensive.  

Photos and videos


In-consent photos and videos can be found at [Resource Space]  

We love hearing your feedback and suggestions for our Brand Guide. 

We’ve simplified and updated parts, and we're working on further improvements. If you see something you like or something that isn't working, let us know via this feedback form (Click link) so that we can keep making the guidance better.