Our Visuals
Co-branding approach
If the initiative or product is Prince’s Trust led, all assets and promotional materials should be using our Masterbrand. Please do not mix brands or brand elements it causes confusion for our audiences.
A partner logo should only ever appear on materials relevant to the initiative the partner is supporting.
Do not place a partner logo in the top right or left corner.
When The Prince’s Trust is leading, the partner's name and/or logo can be given the following prominence levels.
• High – if the partner plays a central role in the initiative, then a partner logo can appear. For example, in a booklet could feature the partner logo on the front.
• Medium – if the partner’s role is more behind the scenes, then a partner logo can appear but not on everything. For example, in a booklet the partner logo could appear on the back or inside front cover.
• Low – when the partner’s role is more behind the scenes then a partner’s details can be mentioned but no partner logo shown on materials.
For example, partner could be mentioned on the back or inside front cover but no partner logo shown.
Naming: Lead with The Prince's Trust
Headline: The Prince’s Trust messaging leads
Messaging: The focus is on helping us to achieve our vision and mission.
We love hearing your feedback and suggestions for our Brand Guide.
We’ve simplified and updated parts, and we're working on further improvements. If you see something you like or something that isn't working, let us know via this feedback form (Click link) so that we can keep making the guidance better.