Our Visuals
Co-branding approach
Below you can see how to select colours for charts and graphs. The colour range can extend up to 16 colours.
Below shows you how to apply our colours to different types of data visuals for high legibility.
Use X as the core colour as it offers the clearest range of tints.
If more colours are needed add Royal Blue, Mid Grey, Dark Grey and Teal. Tints are in 20% increments.
Use Vibrant Red when the data requires one colour
Use Vibrant Red and Mid Grey when data requires 2 colours. Use Vibrant Red to highlight the single point of interest and Mid Grey to tone down all the other areas in the data set.
We use tints of the same colour because it helps the brain identify the differences quicker than if they are all different colours. Use Royal Blue as the core colour as it offers the clearest range of tints.
Vibrant Red can be added as the highlight colour to draw attention to a particular point
We increase the palette by adding mid grey, dark grey and teal
We use tints of Vibrant Red, Royal Blue, Teal with our Mid Grey and Dark Grey.
We use tints of Vibrant Red, Royal Blue, Teal and Dark Grey.
We love hearing your feedback and suggestions for our Brand Guide.
We’ve simplified and updated parts, and we're working on further improvements. If you see something you like or something that isn't working, let us know via this feedback form (Click link) so that we can keep making the guidance better.